While Todd and Laura did invest $40,000 of their own money and received additional support from family and friends. Their major source of funding was the 311 investors who provided them with more than $184,000 through the WeFunder platform, which is based on the concept that investors will get a return on their investment. While most breweries in Philly likely started off on Kickstarter or GoFundMe for a donation based fundraiser, most of them didn’t surpass $30,000. They found WeFunder and learned more about equity crowdfunding, where people investing versus donating. The Lacys are committed to sharing 10 percent of their revenues with investors each quarter.